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„Create Your Taste” le permite clienţilor să îşi creeze propriul burger, prin combinarea a 30 de ingrediente dispunibile. Până aici nimic nelalocul lui, însă ce l-a intrigat şi deranjat pe matematicianulş australian Allisteir Haire a fost mesajul publicitar: „Cu 30 de ingrediente, posibilitatile sunt nelimitate„.
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El a depus o plângere împotriva companiei, argumentat de o demonstraţie matematică, prin care afirmă că mesajul McDonlad’s este mincinos. Allister Haire arată astfel că 30 de ingrediente nu pot genera posibilităţi nelimitate, ci un numar finit, mai exact 1.073.741.823.
Demonstraţia matematică a lui Haire:
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