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Prima TV ar urma să lanseze acest format în toamnă, o dată cu relansarea televiziunii.
Reality show-ul „Utopia” prezintă lupta a 15 persoane care renunţă la vieţile lor pentru a se muta într-o locaţie necunoscută timp de un an. În acest răstimp trebuie să construiască o societate într-un loc în care nu există reguli şi nici legi.
Formatul „Utopia” presupune şi o comunitate online care oferă transmisii live online 24 de ore, 7 zile din 7, conţinut premium şi posibilitatea de a vota pentru favoritul lor.
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