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Reclama este în format video şi a fost realizată de organizaţia americană SaferSex4Seniors.org. „Actorii” din reclamă apar complet îmbrpcaţi şi stau în poziţii care sugerează actul sexual, iar mesajul reclamei este acela de a folosi prezervativ indiferent de vârsta pe care o ai.
Deşi multora li s-a părut scandaloasă, agenţia de publicitate care a realizat reclama şi-a apărat produsul, afirmând că este o strategie care induce ideea principală utilzând atât umorul, cât şi şocul produs de respectivele imagini.
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