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Campania gândită agenţia de publicitate Leo Burnett din Londra a fost realizată pentru Departamentul de Transport din Marea Britanie.
Citeşte şi Campanie-şoc a Poliţiei Rutiere: „Am adus moartea la club” VIDEO
Mesajul transmis prin intermediul spotului publicitar este atât de dur, încât a stârnit o mulţime de reacţii din partea internauţilor, mulţi dintre ei spunând că ar putea atrage atenţia mai bine asupra accidentelor rutiere survenite pe fondul consumului de alcool.
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