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„Reprezintă dorința noastră ca baloanele să ia cu ele problemele noastre și să aducă un An Nou mai bun”, a declarat, pentru agenția spaniolă de presă, Marcelo Solimeo, economist al ACSP (Associaçao Comercial de Sao Paulo).
Anul 2016 a fost deosebit de dur pentru comercianții din Brazilia, din cauza scăderii drastice a cererii ca urmare a recesiunii din țară.
Ideea de a lansa baloane („Soltura de Baloes”) a apărut în 1992, când câțiva angajați ai asociației au hotărât să lanseze circa o sută de sfere.
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