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Cu Spruce, Ray Bradford a abordat un nou fenomen in curs de dezvoltare, cunoscut sub numele de telemedicina. Totusi, aplicatia nu incearca sa iti puna un doctor in buzunar. In loc sa faca o multime de alte lucruri ciudate, aceasta isi propune doar sa trateze foarte bine un singur lucru: acneea.
Bradford recunoaste ca oamenii ar putea fi reticenti la sistemul de asistenta medicala aflat pe ecranul telefonului.“Este normal sa existe o multime de intrebari cu privire la asta. O fi sigura? O fi de calitate?”, a precizat acesta. “Intrucat este o aplicatie noua, nu are cum sa fie de proasta calitate. Trebuie sa dea de inteles ca se acorda atentie la detalii prin aceasta aplicatie”. Astfel, „ideea cu Spruce nu este de a le oferi oamenilor o simpla experienta ca cea a unei vizite la dermatolog, ci un lucru mai bun decat atat”.
O intalnire neprogramata
Bradford, care a renuntat sa mai fie partener la Kleiner Perkins pentru a porni proiectul Spruce anul trecut, isi descrie aplicatia drept un nou mod de a-ti vizita doctorul. Aceasta aplicatie nu are la baza comunicarea in timp real cu un dermatolog, ci iti permite un dialog in cel putin 24 de ore cu un medic specialist.
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