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Iniţiatorii campaniei încearcă astfel să-i convingă pe tineri să renunţe pentru o oră la telefon şi reţelele de socializare. Tot ce trebuie să facă clienţii este să lase gadget-urile într-o tăviţă şi să socializeze între ei.
Cafeneaua a venit cu această promoție, oferind reducere din consumaţie clienţilor care renunţă la telefon în timpul petrecut acolo. Ideea campaniei aparţine unor studente de la Facultatea de Comunicare din Cluj.
Studentele speră că şi alte cafenele din oraşe vor accepta ideea campaniei lor.
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